CONFERENCE PROGRAMME
Date Time Event
10.07.2025 08:00 - 17:00
REGISTRATION
10.07.2025 08:45 - 09:00
OPENING CEREMONY:

1. YASMINE NAAOUMI
2. PROF. DR. AYTEKIN ISMAN
3. ISMAC RECTOR/DIRECTOR
10.07.2025 09:00 - 09:45
KEYNOTE

TITLE:
EFFECTIVENESS OF AI IN LEARNING AND COMMUNICATION

PROF. DR. BADRUL KHAN
UNITED STATE OF AMERICA
10.07.2025 09:45 - 10:30
ONLINE KEYNOTE

TITLE:
STREAMING BEYOND BORDERS: HOW TURKISH and KOREAN TV DRAMAS ARE REDEFING GLOBAL CULTURE and CHALLENGING WESTERN MEDIA DOMINANCE

DR. MUSA KHAN
Research Fellow at College of Communication, Sogang University, Seoul , South Korea
10.07.2025 10:30 - 11:15
ONLINE KEYNOTE

TITLE:
ARTIFICIAL INTELLIGENCE IN ADVERTISING: PROS, CONS, AND THE FUTURE OUTLOOK

DR. MONEEBA IFTIKHAR
DEPT. OF MASS COMMUNICATION
LAHORE COLLEGE FOR WOMEN UNIVERSITY, PAKISTAN
10.07.2025 11:15 - 11:45
KEYNOTE

TITLE:
NEW DEVELOPMENTS ON HIGHER EDUCATION

PROF. DR. MUZAFFER ELMAS
KOSTU, RECTOR, TURKIYE
10.07.2025 11:30 - 12:30
Halls Papers / Author(s)
Online Presentation URL
ONLINE PRESENTATION
10.07.2025
11:30 - 12:30


Hall 1

Session Chair
Assoc. Prof. Dr. Mustafa ÖZTUNÇ

Video Presentation
Z KUŞAĞININ CİNSİYETÇİ KALIPLARI YIKMAYA YÖNELİK TUTUMLARA BAKIŞ AÇISI
Author(s): Berra KARDEŞ
Language: English
THE SIGNIFICANT IMPACTS OF INTERNET TECHNOLOGIES AND SOCIAL MEDIA ON MENTAL HEALTH
Author(s): Mohammed ALZANOON
Language: English
THE INFLUENCE OF SOCIAL MEDIA CAMPAINGS AGAINST POLLUTION ON UNIVERSITY STUDENTS BEHAVIOUR
Author(s): Mubassir Ullah AMAN
Language: English
THE ROLE OF SOCIAL MEDIA ADVERTISMENT ON CONSUMER BEHAVIOUR
Author(s): Mekkaoui MAJDOULINE EL
Language: English
10.07.2025
11:30 - 12:30


Hall 2

Session Chair
Prof. Dr. Tolgay KARANFILLER

Video Presentation
MOBİL PAZARLAMA ARACI OLARAK YEŞİL OYUNLAŞTIRMA: TÜRKİYE İŞ BANKASI’NIN “GELECEĞE ORMAN” VE GARANTİ BBVA’NIN “EKOLOJİK DURUMUM” UYGULAMALARININ İNCELENMESİ
Author(s): Betül ÖZKAYA, Kubra ISIK
Language: Turkish
10.07.2025
11:30 - 12:30


Hall 3

Session Chair
Assoc. Prof. Dr. Nesrin AKINCI ÇÖTOK

Video Presentation
PSİKO-SEMİYOTİK İLETİŞİME ALTERNATİF İLETİŞİM DİLİ TASARIMI: ŞEFFAF (AÇIK) İLETİŞİM MÜMKÜN OLABİLİR Mİ? MASKELİ BALONUN YIKIMI
Author(s): Nevin ALGÜL
Language: English
GÜÇLÜ DİJİTAL REEL PSİKO-SEMİYOTİK DİL KULLANIMLARIYLA ESKİNİN PARÇALANMASI, YENİ BİR TOPLUMSAL BELLEK YARATIMI VE YENİ DÜNYA DÜZENİ İLİŞKİSİ
Author(s): Nevin ALGÜL
Language: English
THE INFLUENCE OF SOCIAL MEDIA PLATFORMS ON THE ARAB SPRING PARTICIPANTS
Author(s): Nrmeen ALHAJJI
Language: English
AI TECHNOLOGY USAGE FREQUENCY FOR NEWS PRODUCTION BY JOURNALISTS IN THE TRNC
Author(s): Cemre Peral YANIKER
Language: English
GÖRSEL BELLEĞIN YENIDEN CANLANDIRILMASI: I. DÜNYA SAVAŞI PROPAGANDA POSTERLERININ DIJITAL MEDYADA HAREKETLENDIRILMESI
Author(s): Ahmet Yiğit YAMAK
Language: English
10.07.2025 11:45 - 12:30
KEYNOTE 

TITLE:
 NEW HORIZONS IN TECHNICAL EDUCATION: BRIDGING ACADEMIA, INDUSTRY, AND SOCIETY

PROF. DR. VILAYET VALIYEV
RECTOR, AZERBAIJAN TECHNICAL UNIVERSITY, AZERBAIJAN
10.07.2025 12:30 - 13:30
LUNCH BREAK
10.07.2025 13:30 - 14:15
ONLINE KEYNOTE

TITLE:
THE TRANSFORMATION OF NEWSROOM OPERATIONS BY AI TECHNOLOGIES - THE COOL NEW TOOLS HELPING NEWS ORGANIZATIONS SAVE AND MAKE MORE MONEY

ELI FLOURNOY
AWARD-WINNING JOURNALIST AND FORMER CNN EXECUTIVE, UNITED STATE OF AMERICA
10.07.2025 14:15 - 15:00
KEYNOTE

TITLE:
KEYNOTE TITLE: FUTURE OF LEARNING: ARE WE READY FOR EDUCATION 5.0 WITH ARTIFICIAL INTELLIGENCE?

PROF. DR. BUKET AKKOYUNLU
ÇANKAYA UNIVERSITY, TURKIYE
10.07.2025 15:00 - 15:45
ONLINE KEYNOTE

TITLE: GENAI: HOW THE NEXT-GEN LEARNERS ARE SHAPING LEARNING, WORK AND LIFE WITH AI

FEDERICA INCERTI, PH.D.
GEORGE MASON UNIVERSITY – COLLEGE OF VISUAL & PERFORMING ARTS, UNITED STATE OF AMERICA
10.07.2025 15:45 - 16:30
ONLINE KEYNOTE

TITLE: COMMUNICATION & MEDIA IN THE AGE OF AI: STRIKING A BALANCE BETWEEN ETHICS AND PRACTICALITY

PROF. DR. TERESA FRANKLIN
OHIO UNIVERSITY, USA
10.07.2025 16:00 - 17:00
Halls Papers / Author(s)
Online Presentation URL
ORAL PRESENTATION
10.07.2025
16:00 - 17:00


Hall 1

Session Chair
Prof. Dr. Mehmet ÇAĞLAR

Oral Presentation
HIDING BEHIND THE SCREENS: THE IMPACT OF CYBER BULLYING AND ITS EFFECT ON SELF-ESTEEM AND BODY IMAGE AMONG YOUTHS
Author(s): Halima Jumoke ABDULWAHAB, Adepeju Grace OSHIN
Language: English
GLOBALIZATION AND THE TRANSFORMATION OF IRANIAN STUDIES: A COMPARATIVE AND INTERDISCIPLINARY ANALYSIS OF INSTITUTIONAL, METHODOLOGICAL, AND IDEOLOGICAL CHANGES
Author(s): Amirreza KHEIRKHAH
Language: English
INSTAGRAM STAND-UP COMEDIES AND THE REPRESENTATION OF JUDAISM AND ISRAEL: ANALYSIS OF HUMOROUS NARRATIVES AND PREJUDICES OF IRANIAN USERS
Author(s): Fatemeh ASADI
Language: English
ARBAEEN AND GLOBALIZATION RELIGION INDEMNITY AND UMMAH BUILDING IN A TRANSITIONAL AGE
Author(s): Zahra SHAYKHI
Language: English
THE MEDIATIZATION OF HISTORY: NARRATIVES, MEMORY, AND NATIONAL IDENTITY IN THE DIGITAL AGE
Author(s): Rustamzadeh FARHAD
Language: English
10.07.2025
16:00 - 17:00


Hall 2

Session Chair
Assoc. Prof. Dr. Azmiye YINAL

Oral Presentation
THE OTHER IN COMMUNICATION THEORIES: EXAMINING THE ROLE OF MEDIA IN THE REPRODUCTION OF THE OTHER
Author(s): Zahra KARAMLU
Language: English
ADDRESSING IDENTITY-SEEKING: HOW SPECIFIC GROUPS CONSTRUCT SUBCULTURES TO DEFINE THEIR IDENTITY AGAINST THE DOMINANT CULTURE
Author(s): Ali FATHI
Language: English
"THE REPRESENTATION OF SAUDI WOMEN IN THE LOCAL MEDIA SPHERE: AN ANALYTICAL STUDY OF SAUDI NEWSPAPERS AND QUALITATIVE INTERVIEWS WITH SAUDI WOMEN IN THE CONTEXT OF VISION 2030"
Author(s): Jawharh ALGHAMDI
Language: English
THE ROLE OF K-POP MUSIC IN ENHANCING INTERCULTURAL COMMUNICATION IN THE AGE OF GLOBALIZATION
Author(s): Reyhane SOBHANI
Language: English
10.07.2025 16:00 - 17:00
Halls Papers / Author(s)
Online Presentation URL
ONLINE PRESENTATION
10.07.2025 16:30 - 17:15
ONLINE KEYNOTE

TITLE: 
COMMUNICATION & MEDIA IN THE AGE OF AI: STRIKING A BALANCE BETWEEN ETHICS AND PRACTICALITY

PROF. DR. DOUGLAS FRANKLIN
OHIO UNIVERSITY, USA
11.07.2025 08:30 - 15:00
REGISTRATION
11.07.2025 09:00 - 09:45
KEYNOTE

TITLE: LEVERAGING AI TO UNCOVER AND ENHANCE LEADERSHIP SKILLS IN SCHOOL

PROF. DR. FATOŞ SILMAN
CIU, TRNC
PROF. DR. TERRIN ADALI
GAU, TRNC
11.07.2025 09:45 - 10:30
KEYNOTE

TITLE: EDUCATION IN THE SECOND QUARTER OF THE 21ST CENTURY, COMPETENCIES OF THE NEW GENERATION AND THE CHANGING ROLES OF EDUCATORS

PROF. DR. MEHMET ÇAĞLAR
LAU, TRNC
11.07.2025 10:30 - 11:30
Halls Papers / Author(s)
Online Presentation URL
ONLINE PRESENTATION
11.07.2025 10:30 - 11:30
Halls Papers / Author(s)
Online Presentation URL
ORAL PRESENTATION
11.07.2025
10:30 - 11:30


Hall 1

Session Chair
Assoc. Prof. Dr. Mustafa ÖZTUNÇ

Oral Presentation
MODERN DÜNYADA STRATEJİK BİR ARAÇ:ALGI YÖNETİMİ VE PAZARLAMA
Author(s): Aysun GÖKMEN, Mustafa ÖZTUNÇ
Language: Turkish
SAÜ ÖĞRENCİLERİNİN YENİ MEDYA OKURYAZARLIĞI DÜZEYLERİNİN İNCELENMESİ
Author(s): Habib BALCI, Mustafa ÖZTUNÇ
Language: Turkish
2B PLATFORM OYUNLARINDA DİNAMİK AYDINLATMA UYGULAMALARI
Author(s): Batuhan DIKMEN
Language: Turkish
X’TE 40 GÜNLÜK DİJİTAL MUHALEFETİN GÖRSEL ANLATISI: 19 MART - 29 NİSAN 2025 HABERLERİNİ PANKARTLARLA OKUMAK
Author(s): Eylem TATAROĞLU
Language: Turkish
11.07.2025
10:30 - 11:30


Hall 1

Session Chair
Prof. Dr. Mehmet ÇAĞLAR

Oral Presentation
THE ROLE OF LINGUISTIC UNDERSTANDING AND MISUNDERSTANDINGS IN SHAPING COMMUNICATION NETWORKS
Author(s): Tina MAHDVAR
Language: English
A SYSTEMATIC REVIEW OF WR (WEARABLE REALITY) SMART GLASSES IN SPECIAL EDUCATION: APPLICATIONS AND IMPLICATIONS SINCE 2015
Author(s): Emine ÖZEL, Cahit NURİ, Belgin PARLAKYILDIZ
Language: English
11.07.2025 10:30 - 11:15
ONLINE KEYNOTE

TITLE: WHAT SHALL WE DO WITH AN UNETHICAL AI?

PROF. DR. FERHAN ODABAŞI
ANADOLU UNIVERSITY, TURKIYE
11.07.2025 11:30 - 12:30
Halls Papers / Author(s)
Online Presentation URL
ONLINE PRESENTATION
11.07.2025 11:30 - 12:30
Halls Papers / Author(s)
Online Presentation URL
ORAL PRESENTATION
11.07.2025 12:30 - 13:30
LUNCH
11.07.2025 13:30 - 14:30
Halls Papers / Author(s)
Online Presentation URL
ORAL PRESENTATION
11.07.2025 13:30 - 14:30
Halls Papers / Author(s)
Online Presentation URL
ONLINE PRESENTATION
11.07.2025
13:30 - 14:30


Hall 1

Session Chair
Prof. Dr. Aytekin İŞMAN

Video Presentation
SAÜ İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİNİN YALAN HABER İÇERİKLERİNE YÖNELİK GÖRÜŞLERİ
Author(s): Habib BALCI
Language: Turkish
DUYGUSAL PAYLAŞIM VE MAHREMIYET: FACEBOOK KATILIMCI GÖRÜŞLERI
Author(s): Serpil YILMAZ
Language: Turkish
HUKUK DİLİ BAŞAT, KAMUYA YÖNELİK KULLANILAN DİJİTAL- REEL PSİKO-SEMİYOTİK DİL KULLANIMLARINA İDEÂL ÖNERMELER :OKUDUM,ANLAMADIM!
Author(s): Nevin ALGÜL
Language: Turkish
BAKÜ DEVLET ÜNİVERSİTESİ GAZETECİLİK FAKÜLTESİ ÖĞRENCİLERİNİN MEDYA OKURYAZARLIK BECERİLERİ DÜZEYİ
Author(s): Semur BENNAYEV
Language: Turkish
SOSYAL MEDYA REKLAMLARININ SATIN ALMAYA ETKİSİ: INSTAGRAM ÖRNEĞİ
Author(s): şüheda ÇELIKGÖĞÜS
Language: Turkish
İLETİŞİM FAKÜLTESİ MEZUNLARININ TOPLUMSAL CİNSİYET ALGISI HAKKINDAKİ GÖRÜŞLERİ: SAKARYA ÜNİVERSİTESİ ÖRNEĞİ
Author(s): Dilek EROL
Language: Turkish
ÜNIVERSITE ÖĞRENCILERININ SOSYAL MEDYA GÜVEN DÜZEYİ: SAKARYA ÜNIVERSITESI ÖRNEĞI
Author(s): Deniz Ay USTA
Language: Turkish
FENOMENLERİN AİLE İLİŞKİLERİNİ SOSYAL MEDYAYA YANSITMA BİÇİMİ: INSTAGRAM ÖRNEĞİ
Author(s): Necla Derya YILDIZ
Language: Turkish
GENÇLERİN SOSYAL MEDYA KULLANIM MOTİVASYONU: SAKARYA IL ÖRNEĞI
Author(s): şüheda ÇELIKGÖĞÜS
Language: Turkish
FUTBOL HABERLERİNDE ŞİDDET DİLİ: GALATASARAY-FENERBAHÇE DERBİLERİ
Author(s): Dilek EROL, Aytekin İŞMAN
Language: Turkish
GENÇ GAZETECİLERİN DİJİTAL MEDYAYA BAKIŞI: BAKÜ YEREL GAZETECİLERİ ÖRNEĞİ
Author(s): Semur BENNAYEV
Language: Turkish
11.07.2025
13:30 - 14:30


Hall 2

Session Chair
Assoc. Prof. Dr. Mustafa ÖZTUNÇ

Video Presentation
YEREL BASIN ÇALIŞANLARININ İŞ STRESİ KAYNAKLARINA İLİŞKİN GÖRÜŞLERİ: SAKARYA İLİ YEREL BASIN ÖRNEĞİ
Author(s): Esengul CELENK
Language: Turkish
SAKARYA ÜNİVERSİTESİ GÖRSEL İLETİŞİM TASARIMI BÖLÜMÜ ÖĞRENCİLERİNİN YAPAY ZEKÂ OKURYAZARLIĞI ÜZERİNE BİR ARAŞTIRMA
Author(s): Mine GÜLŞEN
Language: Turkish
SÜRDÜRÜLEBİLİR GÜDÜMLEME, MANİPÜLASYON İÇİN AŞIRI UYARMA AMAÇLI DİJİTAL-REEL PSİKO-SEMİYOTİK DİL KULLANIMLARI, DİN, DİL, IRK,ETNİK KÖKEN, CİNSİYET VE ÖTESİ ÜZERİNDEN DAVRANIŞI ZORLAMAK
Author(s): Nevin ALGÜL
Language: Turkish
SOSYAL MEDYA REKLAMLARININ TÜKETİCİ DAVRANIŞLARINA ETKİSİ: MARKA SADAKATİ YARATMA KONUSUNDAKİ GÖRÜŞLER
Author(s): Esmanur BAKKALOĞLU
Language: Turkish
SOSYAL MEDYA PLATFORMLARININ (INSTAGRAM VE FACEBOOK) KULLANIMI ILE YALNIZLIK ARASINDAKI İLIŞKI: GENÇLER VE ÜNIVERSITE ÖĞRENCILERI ÜZERINDEKI ETKILER
Author(s): Maab Aarif ABDULRAZZAQ AL JARRAH
Language: Turkish
OYUN OKURYAZARI OLAN EBEVEYNLERİN ÇOCUKLARIN DİJİTAL OYUN SEÇİMLERİNE YÖNELİK REHBERLİK STRATEJİLERİ
Author(s): ünal APPAK
Language: Turkish
YEREL BASINDA KADININ TEMSİLİ SAKARYA İLİ ÖRNEĞİ
Author(s): Yilmaz SIBEL TURAN
Language: Turkish
KOCAELİ YEREL BASININDA ÇEVRE KİRLİLİĞİ HABERLERİNİN ANALİZİ
Author(s): Tomurcuk BARER
Language: Turkish
SOSYAL MEDYADAKİ YAPAY ZEKÂ DESTEKLİ FENOMENLER ÜZERİNE BİR İNCELEME: SEREN AY ÖRNEĞİ
Author(s): Kaniye US
Language: Turkish
SOSYAL MEDYADA 'CİNSİYETSİZLEŞTİRME' TRENDİ: NIKE - THIS IS US, GILETTE – WE BELIEVE: THE BEST MAN BE, AXE – FIND YOUR MAGIC, FENTY – THE THE NEW CULTURE OF SKINCARE, BORUSAN – 8 MART 2020 REKLAMLARI
Author(s): Aytekin IŞMAN, Gülşen KARA
Language: Turkish
SOSYAL MEDYA BAĞIMLILIĞININ SOSYALLEŞMEYE ETKİSİ: SAKARYA ÜNİVERSİTESİ ÖRNEĞİ
Author(s): Sümeyye GÖKYAR
Language: Turkish
11.07.2025
13:30 - 14:30


Hall 3

Session Chair
Prof. Dr. Ahmet ESKİCUMALI

Video Presentation
YABANCI ÖĞRENCILERIN YENI MEDYADA KARŞILAŞTIĞI İLETIŞIM ENGELLERI: SAÜ ÖRNEĞI
Author(s): Safa ALASAAD
Language: Turkish
YENİ BİR GÖRME BİÇİMİ OLARAK PSİKO-SEMİYOTİK İLETİŞİM BİLİNCİ NASIL YARATI(ALABİ)LIR?
Author(s): Nevin ALGÜL
Language: Turkish
YENİ MEDYA KULLANIMININ GENÇLERDE ANKSİYETE SEVİYELERİNE ETKİSİ: SOSYAL MEDYA BAĞIMLILIĞI ÜZERİNE BİR İNCELEME
Author(s): Süeda ÖZÇELİK
Language: Turkish
ÜNIVERSITE ÖĞRENCILERININ DIJITAL BAĞIMLILIK VE ÖZDENETIM HAKKINDA GÖRÜŞLERI: SAKARYA ÜNIVERSITESI ÖRNEĞI
Author(s): Aysun GÖKMEN
Language: Turkish
YEREL BASINDA SPOR HABERLERİN TEMSİLİ: SAKARYA İL ÖRNEĞİ
Author(s): Wahyudin WAHYUDIN
Language: Turkish
TEKNOLOJİNİN İNSAN İLİŞKİLERİNE ETKİSİ: BLACK MIRROR’DA SANAL GERÇEKLİK VE EMPATİ
Author(s): ümmügülsüm DARBAZ
Language: Turkish
ŞİFA HASTANESİ SALDIRISININ DÜNYA MEDYASINDA ELE ALINIŞ BİÇİMİ: TÜRKİYE, ABD, ALMANYA VE İNGİLTERE ÖRNEĞİ
Author(s): Safa M R ALASAAD, Mustafa ÖZTUNÇ
Language: Turkish
CAM TAVAN SENDROMU: ÇALIŞAN KADINLARIN DENEYIMLERI ÜZERINE BIR DEĞERLENDIRME
Author(s): Nesrin AKINCI ÇÖTOK, Canan YAZICI
Language: Turkish
NÜFUS ARTIŞ HIZI VE AILE DINAMIKLERI: İLETIŞIM SÜREÇLERININ ETKISI
Author(s): Züleyha UZER, Nesrin AKINCI ÇÖTOK
Language: Turkish
2024 YILINDA DİJİTAL MEDYADA KADIN TEMSİLİ: MEDYABAR.COM ÖRNEĞİ
Author(s): ünal APPAK
Language: Turkish
ONLİNE ALIŞVERİŞTE KULLANICI YORUMLARININ GÜVEN ALGISINA ETKİSİ: TRENDYOL ÖRNEĞİ
Author(s): Aysun GÖKMEN
Language: Turkish
CHANEL PARFÜM AFİŞLERİNDE KADIN İMGESİ: GÖSTERGEBİLİMSEL BİR ÇÖZÜMLEME
Author(s): Aytekin İŞMAN, Esmanur BAKKALOĞLU
Language: Turkish
WORKSHOPS
Date Time Workshop(s)
11.07.2025 10:00 - 11:00 ONLINE WORKSHOP

TITLE: ​“Documenting Intelligence: Exploring AI Integration in Contemporary Documentary Filmmaking”

İSMAIL KURTULDU, Ph. D.
SAKARYA UNIVERSITY, FACULTY OF COMMUNICATION


Workshop Abstract

Title: Documenting Intelligence: Exploring AI Integration in Contemporary Documentary Filmmaking

This workshop delves into the transformative role of artificial intelligence (AI) in the field of documentary filmmaking. As AI technologies continue to reshape creative industries, documentary filmmakers are increasingly integrating machine learning, generative algorithms, and data-driven tools into their production processes. From automated archival research and intelligent editing systems to synthetic voiceovers and AI-generated imagery, this workshop explores how AI is redefining the boundaries of nonfiction storytelling. Participants will examine real-world case studies, engage in critical discussions on ethical implications, and gain hands-on exposure to current AI-based tools used in documentary creation. The session aims to foster interdisciplinary dialogue between filmmakers, technologists, and scholars, highlighting both the opportunities and challenges of AI-assisted storytelling in documenting human reality.

11.07.2025 11:00 - 12:30

ONLINE WORKSHOP
TITLE: USING AI IN COMMUNICATION AND MEDIA RESEARCH
PROF. DR. TOLGAY KARANFİLLER
CIU, TRNC

Workshop Abstract
Title: Using AI in Communication and Media Research

This workshop explores the rapidly expanding role of artificial intelligence (AI) in communication and media research. As AI technologies such as natural language processing, machine learning, and image recognition become more accessible, researchers are increasingly using these tools to analyze large datasets, automate content analysis, track media trends, and uncover hidden patterns in communication behaviors. The session will introduce participants to key AI methods applicable to media studies, including sentiment analysis, topic modeling, audience analytics, and social media monitoring. It will also address ethical considerations such as algorithmic bias, data privacy, and the impact of automation on scholarly practices. Through practical examples and interactive discussions, this workshop aims to equip researchers with a foundational understanding of how AI can enhance, challenge, and transform traditional approaches in communication and media research.

 

POSTER PRESENTATIONS
Date Time Event
11.07.2025 09:30 - 12:00
Halls Papers / Author(s)